Marketing Mix Essay Example for Free

Marketing Mix Essay â€Å"Marketing Mix† is a set of strategy marketing tools that a firm mingles and pursues its marketing objective in the target market. (Kotler and Armstrong, 2006, p.51) The main purpose of marketing is satisfies the needs of consumers. This concept was introduced by Harvard University Professor Neil Borden first adopted in 1964. (Neil Borden, 1964) It is the basis for the development of corporate marketing strategy in order to guarantee and satisfaction consumer needs and wants. In addition, it is also a trick for corporate against a strong competitor to rational allocation of corporate marketing budget costs and avoids the market failure. In the early 1950s, Professor McCarthy inference if a firm wants to develop marketing activities should be controlled factors grouped into four categories which are product, price, place and promotion. (McCarthy, 1960) The emergence of the marketing mix means that the concept of market operators to complete the transformation of old and new regulations read, the development of new ideas marketing concept. The marketing concept is the core of the target customers needs as the centre, the implementation of the marketing mix focusing on the overall market to obtain profits and achieve corporate marketing objectives. For example, the marketers will use the tools to adapt the consumer differ from that of a traditional and new technology product which is telegraph and Apple. The telegraph is a kind of communication services in the early 19th century invention, is the earliest use of electricity to communicate. The telegraph has greatly accelerated the flow of messages, is one of the important inventions of the industrial society. Early telegraph communications in the land, and later used the submarine cable to carry out long-distance service. To the early 20th century, began to use the radio sent telegram to the telegraph business basically have been able to reach most of the region on Earth. Telegraph is mainly used as a pass text messages. (Robert, 2012) Apples was established in 1976 by Steve Jobs and Steve Wozniak, the core business is electronic technology products. The most famous product is the MacBook, iPod music player, iTunes Store, iPhone and the iPad Tablet PC. It is known for innovation in high-tech enterprise. When they introduced  iphone4 and iPad, it is shook the entire world, because it delivers the latest advanced and progressive in the smart phone to the people. Coupled with the advances of the Internet, people can communicate with each other in the quickest and shortest possible time. (Shane, 2010, p.2) When the telegraph was invented was shook the world; Apple technology developed was also shook the world. However, two products were invented at different times, so the marketing mix will be also different. Marketing Mix Tools Product Product is anything that can be offered to the market/consumer in order to satisfy their needs and wants. The types of product divide into tangible (physical goods) and intangible (services). (Philip Kotler et al, 2005, p.34) The telegraph was provided service to send the message from place to place and the Apple Company was provided physical goods to consumer e.g. IPhone and MacBook. According the MarketingTeacher theory, the core level of the two products is same. The reasons that both products shocked the world are the great inventions and consumers really want to buy for communications. 19th century, the augmented product are limited because the technology is not so developed, the telegraph service will be hampered, such as, Malaysia sent a telegram to the British have to spend more on time. Moreover, this service is difficult to guarantee that service failure in the middle or cannot reach. (Marketingteacher, 2012) However, at that time, the telegraph is the most advanced ways of communication. The telegraph introduced was successful to meet the consumers expectations. The Telegraph can do is keep the research becomes more convenient such as e-mail developed. With the advancement of the Internet, using IPhone to send information may only need a few of seconds or minutes. Advanced technology has been sufficient to attract and influence customers to buy e.g. Internet-ready communications device complete with email, web browsing, maps, application and more Apple has been able to become the largest electronics company because the brand-strategy decision. According Kotler and Keller theory, a company has 4 choices when it comes to brand strategy. Apples continuous  with line extension in recent years, such as the IPhone 3 development to the iPhone 4s. In addition, they also focus on brand extension e.g. IPod music player, MacBook, and IPad. (Kotler and Keller, 2011, p.260-261) Constant innovation will affect consumers become more eager to get better items. Apples was stimulated the certain product by implementing new design, operability, and user-friendly features. (Shane, 2010, p.13-19) Price Price is the amount of money paid by consumers in order to obtain goods and services. It is the most flexible marketing mix tools compared to the other three P because it can be changed according to certain situations. (Kotler and Armstrong, 2006, p.290) For example, price can change to low when serve a familiar customer. The era of the telegraph, telegraph monopoly by one company and demand more than supply. The absence of competitors, the level of prices is actually not greater impact on consumer decision-making. (Anonymous, 2010) In fact, the telegraph has reached maturity which mean successfully to maximize profit and maintain the market share, but in the end cannot be avoided the market penetration by new technology such as telephone and fax. Nowadays, the harvest strategies for the telegraph were still processing, but it become the history and use less service. â€Å"Apple also plans to continue lowering product prices, despite the fact that doing so would affect the company’s gross margins unfavourably.† (Shane, 2010, p.19) This obviously shows Apple considering the current trend. There are a lot of competitors, the price must be reduced, and consumers will give priority to their own economic situation and needs. For example, the MacBook is very expensive, but other brands have the same technology, but the price is low, then the Apple will lose in price. In fact, there are many factors to help Apple successful, such as, iPhone does not have the driving force without internet, or, people do not have high purchasing power in less advanced country, Place Place refers to urban and suburban whereby goods and services are made available to customer. (Philip Kotler et al, 2005, p.34) Location is also very important tactic, if the telegraph company established beside garbage,  this is impossible there are business opportunities. Apples successful because it expands the market size of the companys product to every urban in the worlds. They have a priority to brand honor, low price, and then choose a high population place, coupled with a reasonable promotion, the consumer is difficult to reject the attractive of the good opportunity to satisfy the needs and wants. For example, consumers can buy the iPhone in every city. Even if Apple was provide a good product, but there are other factors to affect the sales volume such as PEST. For example, in Malaysia, the government set the minimum salary is not high; economic downturn; the extremists are not satisfied with phone radiation; or higher scientific and technological discovery. The contrary, the telegraph machine may be a country only a few units, if consumer want to send a message, he must go very far in order to be sent information. However, they share the invention to the world, thus affecting the entire market. Countries can use the telegraph to the purchase of advanced equipment from foreign countries, is very fast compared to letters. Communications make it easier for the world to develop their own countries, such as London and New York. At the same time, the inventions of telegraph available share to other inventors in order to research and development other invention, such as telephone and Internet. Promotion Promotion is a planned effort of an organization to communicate the company offerings to customer as well as trade members, it is also known as marketing communications. (Philip Kotler et al, 2005, p.34) As competition, Apples combinations of more promotional tools (promotion mix) (Kotler and Armstrong, 2006, p.290) used to provide information and services to consumers, such as advertising the new type of iPhone 4s, or, remind the iPad product still available on market. And, sales promotion which is the package promotion provided by the middle man. For example, Maxis communicate company launched buy in low price with two 2 year contract for using Maxis service line. (Maxis 2012) In opposite, the telegraph was invented, may be placed on billboards to inform the existence of the telegraph service. Or, they may in publish in the newspaper to post the benefits of the telegraph.  Today it is impossible to see the telegraph promotional, because the telegraph has reached decline stage in product life-cycle. The promotion is a very important tool to reach consumers, providers must be given attractive and priorities guideline to consumers, in order to achieve market comparative advantages Conclusion Conclusion, if the company has long existed in the market, consideration must be given to 4p will not stop the service to the consumers. Second, companies must avoid all factors that influence consumer decisions making and continuous research and development in order to avoid be eliminated by new technology. - Question 2 (Part 2) a)  My name is Apple is a red with white strips of fruit plants. Apple flesh has a wealth of minerals and vitamins, the most commonly people used fruit. My flesh contains vitamin C and B, carotene, riboflavin, pyridoxine, dietary fibre and vitamin B complex, and so on Nutrition. Vitamin C is a powerful natural antioxidant which helps the body to develop and increase the resistance, and cleared from the body of the harmful free radicals. Dietary fibre can helps prevent absorption of dietary LDL cholesterol in the gut. The dietary fibres also help protect the mucous membrane of the colon from exposure to toxic substances by binding to cancer causing chemicals in the colon. (Nutrition-and-you, 2012) In addition, my skin is yellow, green and red, yellow and red where the flesh is sweet, while the blue is sweet with a tart. Planting apple will not be very difficult, farmer only need the seeds of apple and buried in the soil to take care of, in the end can grow a new generation of â€Å"me†. Peoples market, consumer can buy me with 0.2 pounds per unit. However, not every country of the soil can be cultivated apple, in some countries, the weather was too hot, or too cold, there are not suitable to  grow a sweet and delicious apple e.g. Arabia and Egypt. (Rutuja Jathar, 2011) My apple peel is rich in antioxidant function, so it gives me more durable. Businesses are regarded me long-distance transported to other countries, and keep fresh selling out. My fleshes bring a lot of benefit; therefore, businesses have to use my benefits to earn profit in the market. Some marketers edit my appearance as a billboard to let people know the benefits; some lecturer launch courses to teach people why eat apple; some even speak An apple a day keeps the doctor away., let people every days put me into their mouth. But I am very happy, because it can provide nutrition to the people, and also to give business opportunities to the businesses. b) The 21st century, as the peoples lifestyle changes, healthy is the future trends. Marketers were took my benefits packed into the marketing mix to make a profit e.g. health care products. In fact, the benefits also allow employers to solve some problems, that is, reduce the employees work attitude. Some unemployed tradesmen are quite willing to interview, but less than enthusiastic about taking a job. In fact, every companys marketing strategy will directly affect the employees attitude, such as the companys tactics cannot growth the profit, so will make employee lose fighting spirit. My marketing mix, it is undeniable that can help many employees. First, according to the Matt Michel theory, the visibility and benefits of the product is to improve the companys sales. Sales will be able to enhance the employees salary, which is the best reason to convince the employees. If the company is not profitable, the employee is no longer rescued by the employer. The employee will be particularly concerned about the ability to obtain better benefits, such as salary increase, allowances, and so on. Secondly, although the price is just one ringgit an apple, but this price is a very big influence to the market. Some people believe that the price of one ringgit is difficult to obtain more profit, but the global populations are more than 6.9 billion, if one person to eat an apple a day, if an apple earns 0.01 pounds, the employer successful to earn 69million. If the employer with a high brand image, employee can be proud to work in the  company. Thirdly, apple can sell all over the world can affect the employment rate. Some places cannot grow apples, but the employer can transfer the apple to the country with the advance of technology e.g. keep fresh and air transportation. The finally is promotion. â€Å"An apple a day keeps the doctor away’, I believe everyone knows the proverb. There is no doubt that it was enough to affect the consumers of existing and next generation, and only need the proverb advertising to remind the consumers to buy it. Apples low has been reached maturity, unless it was confirmed that the Apple bringing harmful, otherwise the employee will agree that the business opportunity of apple will not be end. (Matt Michel, 2010) c)  Admittedly, I have many benefits but also have a negative side. Apple skin can protect the pulp of fresh, but if it loses the apple skin, the pulp will become no nutrition and broken just in ten minutes, so consumers must be finish it in short time. Of course, the solution is placed the flesh in the water contains antioxidant, so apple can maintain and extend the nutrition of the flesh, but this is only a temporary solution, it is best to immediately eat. Apple is a natural plant items, Apple can improve peoples health, which is the largest business opportunities. Consumer only can use the existing technology to maintain the nutrition of apple such as plastic fresh wrap. Reference Part 1 reference Philip Kotler, Gary Armstrong, 2006. Principles of Marketing 14th edition, p.51-290, Pearson Education Limited, Prentice Hall, USA. Borden, Neil H. (1964), The Concept of the Marketing Mix, Journal of Advertising Research, 4 (2), 2-7. Robert McNamara, unknown year (2012 copyright). The Invention of the Telegraph Changed Communication Forever: A Communication Revolution Wired the World In the 19th Century, online, n.d, available from World Wide Web: http://history1800s.about.com/od/inventioninnovation/a/telegraph01.htm [accessed date 03th May 2012] Shane R. Mittan, 2010. APPLE: A Case Study Analysis, 28th Jan, Western Michigan University, West Michigan Ave, Kalamazoo, Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong, 2005. Principles of Marketing, 4th European Edition, p.34-36, Pearson Education Limited, Mateu-Cromo Artes Graficas, Spain. Anonymous, 2010, History of the U.S Telegraph Industry, online, 01th Feb, available from World Wide Web: http://eh.net/encyclopedia/article/nonnenmacher.industry.telegraphic.us [accessed date on 03th May 2012] Marketingteacher, 2012, Three Levels of a Product, online, n.d, available from World Wide Web: http://marketingteacher.com/lesson-store/lesson-three-levels-of-a-product.html# [Accessed date on 04th May 2012] Philip Kotler and Kevin Lane Keller, 2011. Marketing Management, 14th Edition, Pearson Education Limited, 18th Feb, p.260-261, Prentice Hall, USA. Maxis, 2012. iPhone 4S: iVALUE PLANS, online, n.d, available from World Wide Web: http://www.maxis.com.my/personal/iphone/rates.asp [accessed date on 04th May 2012] IOANNIS KOMNINOS, 2002, Product Life Cycle Management, online, n.d, source from URENIO, available from World Wide Web: http://www.urenio.org/tools/en/Product_Life_Cycle_Management.pdf [accessed date on 04th May 2012] Part 2 References Rutuja Jathar, 2011. Apple Trees Planting: Location, online, 20th September, available from World Wide Web: http://www.buzzle.com/articles/apple-trees-planting.html [accessed date on 07th May 2012] nutrition-and-you, 2012. Apple fruit nutrition facts, online, n.d, available from World Wide Web: http://www.nutrition-and-you.com/apple-fruit.html [accessed date on 07th May 2012] Matt Michel, 2010. tilize a marketing mix to recruit employees, online, 1st Nov, available from World Wide Web: http://contractormag.com/columns/michel/utilize-marketing-mix-1110 [accessed date on 07th May 2012]

Comparing the Gothic Revival in England Before and After 1820 Essay

Comparing the Gothic Revival in England Before and After 1820 The Gothic revival in England before and after 1820 was very different in many ways. Before the start of the Gothic revival the mediaeval style, since the last Gothic structure in 1509 of Henry VII ’s chapel, was seen as irrational and illogical and as one man described it as barbaric. This was one of the main causes that the mediaeval buildings of the 18th century fell into disrepair. During the Cromwellian period many Gothic buildings were classical in the interior and church interiors in the 17th century became increasingly boring and plain. Many statues, altars and windows were destroyed. Some attempts at gothic architecture were made in 17th century but many were a mix-match of ideas. Even though in the early1600’s there was an early flowering of mediaeval architecture with the Kings College in Cambridge. This carried on in to the 18th century where more and more people dabbled in the gothic style with out a full understanding of how gothic architecture worked as a structural system. They confused stages of the gothic period, which were later defined by Thomas Rickman in is writing, and also used Classical forms such as pilaster and venetian windows. Many interiors were of a classical form a layout and some times other style were thrown in. Some gothic forms were even used on the exterior of building where they didn’t perform the function they were meant to. This shows how little the architects of the 18th century studied the mediaeval and how little they understood it. The interest of Gothic grew more and more as gothic was seen to stimulate the imagination. It was seen as part of English romantic tradition, which sparked off an interest in artificial ruins in landscape design of the 18th century. Which was used as a means of heightening the atmosphere of the garden. An example of some artificial ruins is that of Wimpole hall designed by James Essex in 1768. Another inspirational architect in this time was William Kent. His designs using ogee pointed arches with a classical cornice inspired Batty Langley to produce a study in which he analyzed Gothic in terms of classical orders. A comparison with true mediaeval and Gothic architecture at this time shows that at this time all Gothic architecture was a decorative style to be applied as ornament to regular structures and s... .... After the houses of parliament burnt down the chosen style was Gothic not Classical. Pugin undertook all of the interior work. Another example was Scarisbirck Hall in Southport built in 1837 the great hall was with a timber framed roof with no classical plaster ceilings and it was all based on knowledge of the mediaeval architecture and all materials used were true. Pugin’s own house in St. Marie’s Grange built in1835 is based mediaeval vernacular forms it is stone built simplified Gothic and it used the theory of fitness for purpose. With regard to his house and his other works he said ‘a picturesque that arises out of strict utility’. John Ruskin(1819-1900) was very influential, his writings ‘Seven Lamps of Architecture’ influenced many people he had many similar view to Pugin apart from the fact he was Anglican and he led the way it their Gothic Revival. He also had a hope that there may be an acceptable style of iron architecture which may be developed so that Gothic could get a new lease of life. Works Cited: The Story of Architecture, Patrick Nuggins ,1996 History of Architecture Settings & Rituals, Spiro Kosof, 1985 Gothic Revival, Georg Germann, 1972

Energy Conservation in Transport

1.3 Transportation system Transportation is another sector that has increased its comparative portion of primary energy. This sector has serious concerns as it is a important beginning of CO2 emanations and other airborne pollutants, and it is about wholly based on oil as its energy beginning ( Figure 1.5 ; Kreith, West, and Isler 2002 ) . In 2002, the transit sector accounted for 21 % of all CO2 emanations worldwide. An of import facet of future alterations in transit depends on what happens to the available oil resources, production and monetary values. At present, 95 % of all energy for transit comes from oil. As explained subsequently in this chapter, irrespective of the existent sum of oil staying in the land, oil production will top out shortly. Therefore, the demand for careful planning for an orderly passage off from oil as the primary transit fuel is pressing. An obvious replacing for oil would be biofuels such as ethyl alcohol, methyl alcohol, biodiesel, and biogases. Some believe that H is another option, because if it could be produced economically from RE beginnings or atomic energy, it could supply a clean transit option for the hereafter. Some have claimed H to be a â€Å"wonder fuel† and hold proposed a â€Å"hydrogen-based economy† to replace the present carbon-based economic system ( Veziroglu and Barbir 1992 ) . However, others ( Shinnar 2003 ; Kreith and West 2004 ; Mazza and Hammerschlag 2005 ) difference this claim based on the deficiency of substructure, jobs with storage and safety, and the lower efficiency of H vehicles as compared to plug-in intercrossed or to the full electric vehicles ( West and Kreith 2006 ) . Already hybrid-electric cars are going popular around the universe as crude oil becomes more expensive. The environmental benefits of renewable biofuels could be increased by utilizing plug-in intercrossed electric vehicles ( PHEVs ) . These autos and trucks combine internal burning engines with electric motors to 0 20 40 60 80 100 1971 1980 1990 2002 Percentage Share of conveyance in planetary oil demand Share of oil in conveyance energy demand FIGURE 1.5 Share of conveyance in planetary oil demand and portion of oil in conveyance energy demand. ( Data and prognosis from IEA, World Energy Outlook, IEA, Paris, 2004. With permission. ) Global Energy System 1-5 maximise fuel efficiency. PHEVs have more battery capacity that can be recharged by stop uping it into a regular electric mercantile establishment. Then these vehicles can run on electricity entirely for comparatively short trips. The electric-only trip length is denoted by a figure, for example, PHEV 20 can run on battery charge for 20 stat mis. When the battery charge is used up, the engine begins to power the vehicle. The intercrossed combination reduces gasolene ingestion appreciably. Whereas the conventional vehicle fleet has a fuel economic system of about 22 mpg, loanblends such as the Toyota Prius can achieve about 50 mpg. PHEV 20s have been shown to attain every bit much as 100 mpg. Gasoline usage can be decreased even further if the burning engine runs on biofuel blends, such as E85, a mixture of 15 % gasolene and 85 % ethyl alcohol ( Kreith 2006 ; West and Kreith 2006 ) . Plug-in intercrossed electric engineering is already available and could be realized instantly without farther R & A ; D. Furthermore, a big part of the electric coevals substructure, peculiarly in developed states, is needed merely at the clip of peak demand ( 60 % in the United States ) , and the remainder is available at other times. Hence, if batteries of PHEVs were charged during off-peak hours, no new coevals capacity would be required. Furthermore, this attack would levelize the electric burden and cut down the mean cost of electricity, harmonizing to a survey by the Electric Power Research Institute ( EPRI ) ( Sanna 2005 ) . Given the potency of PHEVs, EPRI ( EPRI 2004 ) conducted a large-scale analysis of the cost, battery demands, economic fight of plug-in vehicles today and in the hereafter. As shown by West and Kreith, the net present value of lifecycle costs over 10 old ages for PHEVs with a 20-mile electric-only scope ( PHEV20 ) is less than that of a similar conventional vehicle ( West and Kreith 2006 ) . Furthermore, presently available Ni metal hydride ( NiMH ) batteries are already able to run into needed cost and public presentation specifications. More advanced batteries, such as lithium-ion ( Li-ion ) batteries, may better the economic sciences of PHEVs even further in the hereafter. 7.5.4 Transportation Energy Consumption Energy ingestion in the transit sector is projected to turn at an mean one-year rate of 1.7 % between 2003 and 2025 in the projection, making 39.4 quadrillion Btu in 2025. The growing in transit energy demand is mostly driven by the increasing personal disposable income, projected to turn yearly at approximately 3 % , consumer penchants for driving larger autos with more HP, and an addition in the portion of visible radiation trucks and athleticss public-service corporation vehicles that make up lightduty vehicles. Entire vehicle stat mis traveled by light-duty vehicles is projected to increase at an one-year rate of 2 % between 2003 and 2025 because of the addition in personal disposable income and other demographic factors. 8.1 Introduction This chapter presents tendencies in land usage, cargo, ground-transportation manners for people and cargo, transit fuel supply, and the chances for preservation that exist within each country. The chapter starts with a treatment of the transportation–land usage relationship for a better apprehension of the model within which the transit system maps and the design theories that purpose to influence manner pick and trip coevals. Next is a description of mass theodolite, with peculiar accent on how its energy usage compares to the energy usage of the car. The motion of cargo, its manners, and energy ingestion relation to the remainder of the transit system follows. Then, emerging hereafter engineerings are described ; the focal point of this subdivision is on vehicle efficiencies to conserve energy resources. Finally, the well-to-wheel energy analysis uniting fuel production and vehicle public presentation is presented, concentrating on what feedstocks are available and how they can be refined expeditiously into a fuel. 8.2 Land Use 8.2.1 Land Use and Its Relationship to Transportation There is a cardinal relationship between transit and land usage, because the distance between one’s beginning and finish will find the feasibleness, path, manner, cost, and clip necessary to go from one topographic point to another. Likewise, transit influences land usage as it impacts people’s determinations approximately where to populate and work, sing factors such as commute clip and cost, the distance to a quality school for a family’s kids, the safety and convenience of the paths to school, work, activities, and entree to goods and services. The best chance for preservation in transit Begins with the transportation–land usage relationship. An energy-efficient transit system feats and integrates all manners instead than merely the main road. However, current land usage ordinances, codifications, and development tendencies are designed entirely for the single-occupant vehicle ( SOV ) and do non expeditiously back up other travel options. A more balanced system that incorporates mass theodolite, walking, bicycling, and other options would be more energy-efficient. These manners are less energy intensive and would cut down traffic congestion, vehicle idleness, and inefficient stop-and-go traffic. However, land usage must be designed for multimodal motion for such a balanced system to be realized. Land usage and the population in the U.S. have become more decentralised over clip ( see Figure 8.1 ) . The distribution of land utilizations into residential, commercial, and concern countries increases the distances between the many day-to-day necessities of life so that walking and bicycling are either impracticable or insecure ; it besides makes mass theodolite inefficient because Michigans would be required to function each individual’s needs. Therefore, personal vehicles are the most convenient and most widely chosen manner of transit for day-to-day travel demands given the type of development most normally used in the U.S. A more systemsoriented attack, incorporating prosaic, bike, car, and mass-transit webs within a higher-density developmental construction would be more energy-efficient, but this state of affairs is non the norm in the U.S. today. 8.3 Alternate Transportation system: Mass Transit The efficiency of mass-transit service typically decreases with the denseness of land utilizations. However, denseness is non the individual factor finding the success or failure of a theodolite system. Vuchic ( 1999 ) notes the success of the theodolite webs in fanned countries of San Francisco, Washington, Montreal, Calgary, and peculiarly the suburbs of Philadelphia ( with a lower population denseness than that of Los Angeles: 3500 people per square stat mi ) . Many contrivers and designers suggest a â€Å"hierarchy† of manners instead than the individual manner system that dominates most countries: at the base is a web of bicycle- and pedestrianfriendly streets that support the local coach system, which in bend feeds a regional theodolite web. As each constituent relies on the others, their integrating is indispensable for transit’s success ( Calthorpe and Fulton 2001 ) . Furthermore, â€Å"the balance between auto and theodolite usage in cardinal metropoliss is strongly influenced by the character of the country ( its physical design, organisation of infinite, and types of development ) and by the comparative convenience and attraction of the two systems† ( Vuchic 1999 ) . 10. Narrow streets 9. Traffic volumes 8. Sidewalks 7. Street trees 6. Interconnected streets 5. On-street parking 4. Lower traffic velocities 3. Mixed land usage 2. Buildings looking the street 1. Small block size FIGURE 8.3 Top 10 walkability factors. ( From Hall, R. , Walkable thoroughfares through balanced design. Presentation at The Nuts & A ; Bolts of Traditional Neighborhood Development Conference, Richmond, VA, 2005. ) Several different types of theodolite exist to function the demands of the populace. â€Å"Demand response† describes the paratransit manner, by which a rider calls a starter who sends the theodolite vehicle ( a bird coach or cab ) to the passenger’s door and delivers her to her finish. Commuter rail denotes regional rail operating between a metropolis and its suburban countries ; light rail implies one or two autos utilizing overhead electricity as a power beginning and operating within a metropolis, frequently sharing the streets with cars ; heavy rail operates at high velocities within a separate right-of-way. Bus rapid theodolite ( BRT ) is deriving popularity as a system that grants buses their ain right-of-way so that they do non acquire caught in traffic congestion. BRT operates parallel to the street, such as in the median between travel lanes or in an sole bus-only lane ( see Figure 8.4 ) , and depending on the system, may besides acquire prioritization at traffic signals so that upon attack, the light bends green and the coach will non hold to wait at a ruddy visible radiation. Table 8.3 summarizes the features of each manner. Table 8.4 illustrates what percentages of the theodolite fleets use alternate fuels ( i.e. , fuels other than the conventionally used gasolene ) . The factors that determine what manner and what engineering are best for a given theodolite system include: †  The handiness of a separate right-of-way †  The distance between/frequency of Michigans ( i.e. , will it be regional, express or local service? ) †  The denseness of the environing country ( to find at what speeds the vehicle can safely go ) †  Expected rider volumes †  Size of the metropolis being served A separate right-of-way is non dependent on the bing conditions of the street web and provides great dependability ( since there are no traffice congestion holds ) , high velocity, short trip times, and overall convenience for riders. The potency of mass theodolite to conserve energy is a big, untapped resource. Table 8.5 illustrates how much fuel could be saved by one individual exchanging to mass theodolite for their day-to-day commute to work. The ground for mass transit’s high efficiency is its energy strength, which is a consequence of the burden factor of each vehicle. Table 8.6 provides passenger travel and energy usage informations for 2002, while Figure 8.5 provides the theodolite manner split on a passenger-mile footing ( i.e. , the distribution of travel on each manner per rider per stat mi ) . Mass transit’s efficiency could surely be much higher compared to cars if more riders used it and increased its burden factor ( Greene and Schafer 2003 ) . FIGURE 8.4 BRT exposure. ( From U.S. General Accounting Office ( GAO ) , Mass Transit: Bus Rapid Transit Shows Promise, GAO-01-984, Washington, DC, 2001. )

The Strange Fate of Indias Peacock Throne

The Peacock Throne was a wonder to behold — a gilded platform, canopied in silk and encrusted in precious jewels. Built in the 17th century for the  Mughal emperor Shah Jahan, who also commissioned the Taj Mahal, the throne served as yet another reminder of the extravagance of this mid-century ruler of India. Although the piece only lasted for a short while, its legacy lives on as one of the most ornate and highly sought after pieces of royal property in the regions history. A relic of the Mughal Golden Age, the piece was originally lost and recommissioned before being destroyed forever by rival dynasties and empires. Like Solomon When Shah Jahan ruled the Mughal Empire, it was at the height of its Golden Age, a period of great prosperity and civil accord amongst the Empires people — covering most of India. Recently, the capital had been re-established in Shahjahanabad in the ornately decorated Red Fort, where Jahan held many decadent feasts and religious festivals. However, the young emperor  knew that in order to be, as Solomon had been, the Shadow of God — or the arbiter of Gods will on earth — he needed to have a throne like his. A Jewel-Encrusted Gold Throne Shah Jahan commissioned a jewel-encrusted  gold throne to be built on a pedestal in the courtroom, where he could then be seated above the crowd, closer to God. Among the hundreds of rubies, emeralds, pearls, and other jewels embedded in the Peacock Throne was the famed 186-carat Koh-i-Noor diamond, which was later taken by the British. Shah Jahan, his son Aurangzeb, and later Mughal rulers of India sat on the glorious seat until 1739, when Nader Shah of Persia sacked Delhi and stole the Peacock Throne. Destruction In 1747, Nader Shahs bodyguards assassinated him, and Persia descended into chaos. The Peacock Throne ended up being chopped to pieces for its gold and jewels. Although the original was lost to history, some antiquities experts believe that the legs of the 1836 Qajar Throne, which was also called the Peacock Throne, might have been taken from the Mughal original. The 20th century Pahlavi dynasty in Iran also called their ceremonial seat the Peacock Throne, continuing this pillaged tradition. Several other ornate thrones may have also been inspired by this extravagant  piece, most notably the overexaggerated version King Ludwig II of Bavaria had made some time before 1870 for his Moorish Kiosk in Linderhof Palace.   The Metropolitan Museum of Art in New York City is said to also have potentially discovered a marble leg from the pedestal of the original throne. Similarly, the Victoria and Albert Museum in London said to have discovered the same years later.   However, neither of these have been confirmed. Indeed, the glorious Peacock Throne may have been lost to all of history forever — all for the want of power and control of India at the turn of the 18th and 19th centuries.